Ad Budget & Unit Economics Simulator
Open the calculator
100% free · no signup · runs offline

Your numbers never leave your browser.

AdCalc is an ad profit simulator for DTC and dropshipping store owners and media buyers. Type your product and campaign numbers — see unit economics, breakeven, and scaling scenarios compute live, entirely on your machine.

No account. No ad-platform OAuth. No data ever uploaded.

What you get

Everything is unlocked for everyone. No tiers, no paywall.

Live unit economics

CPC, CAC, gross and net margin, ROAS, and daily/monthly profit recompute on every keystroke. No submit button.

Breakeven, instantly

Breakeven ROAS and breakeven CVR surfaced as you type, with red/amber/green health coloring so you see risk at a glance.

6-tier scaling scenarios

Model spend at 25% to 1000% of today with realistic CPM creep, so you know what scaling actually does to profit.

Sensitivity sliders

Stress-test CTR, CVR, and CPM without retyping. Watch the whole model move in real time.

Save & export

Store products, campaigns, and scenarios locally in your browser. Export any snapshot to CSV or JSON.

Two input modes

CPM + CTR for paid social, or enter CPC directly for paid search. Multi-currency display included.

The private alternative

Triple Whale and Northbeam are powerful — but they require ad-account OAuth and store your numbers in their cloud. AdCalc doesn't.

Triple Whale
$129/mo
  • Ad-account OAuth required
  • Data cloud-stored
  • Account & onboarding
Northbeam
$1,500+/mo
  • Starter from $1,500/mo; Pro & Enterprise custom
  • Ad-account / Shopify integration required
  • Data cloud-stored · demo to start
AdCalc
Free
  • No OAuth, no upload, no server
  • Data stays in your browser
  • Open it and start — runs offline

Run the numbers now.

It opens instantly and works without an internet connection.

Open AdCalc